Evaluation Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

At the beginning of the year I was completely new to editing on Premiere Pro and using high quality and professional equipment. When looking back at my preliminary task I feel I have learnt how to effectively handle cameras and tripods and also edit sound and footage into a successful video.

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After learning the 180 degree rule and practising it in my preliminary task I know I am now able to produce professional narrative based footage that requires changing of camera angles to and from different characters.

Although the footage is quite shaky it taught me the difference between the abilities between a tripod and a monopod, which is what I used for the preliminary task. I also have poor control of the levels of sound, music and narrative speech, which is  now clear that I have developed this through the diegetic and non diegetic sounds in my film opening. My ability to cut the clips in time with the actions in the footage was very poor. I have now developed this skill greatly in my film opening where I cut sharp, quick clips in time with the music and actions displayed in a much more advanced way.

This task benefited my media abilities and skills and helped me to learn how to adapt the camera angles, handling and equipment. This new knowledge and ability can be seen by the difference in quality between my preliminary task to my full product. It shows a true contrast between my skills whilst doing the task and how far I have come since then to produce my film opening.


Evaluation Question 6

What have you learnt about the technologies from the process of contracting this product?

I learnt how to use the softwares Adobe Premier Pro CS6 and Adobe After Effects. Premiere allowed me to edit my final products and other tasks stated before whilst offering a range of effects and tools to enhance the quality of my film opening. This was especially useful to increase and decrease the pace of certain clips, for example I altered the speed of a falling poker chip so that it would be in slow motion and create a dramatic effect. After affects allowed me to create an ident for my production company title and add the names of crew and cast using special fonts I sourced online.

I filmed in a professional studio using a GM500 light with a beauty dish. Then the white background were held up with manfrotto studio background hooks. I learnt how to use these so that I could control the lighting on the models. This was very important to capture images using shadows and the lighting to either obscure or highlight their face.

I filmed on a Canon 5DM4 with a 24-105mm f4 lens. This is a very professional high quality camera. I learnt how to truly master this camera so that I could control the camera to produce videos to my best ability and increase the full potential of the final product.

To practise using these types of cameras I produced an aperture task experimenting with the different focal lengths, a portrayal of gender in film, a continuity task to ensure flow of clips, a genre film task where I worked in a team to produce a romantic comedy film opening over one weekend and my preliminary task. These tasks also helped me to understand how useful a tripod can be as I practised to use it effectively in these tasks.

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The websites Vimeo and WordPress were platforms that allowed me to upload and store my videos so that they were accessible and viewable for me and other people who needed to see it, for example my teacher and peers. They are reliable sites that allowed me to become more organised and have confidence in the safety and security of these videos. It also was useful to visually lay out my work and helped me to spark ideas.

Evaluation Question 5

How do you attract/ dress your audience?

To address my target audience I conducted a survey and interview. I then analysed these results, which contributed to deciding factors of the media product such as focusing on villainous characters and ‘bad guys’ and comparing this to that of a hero or a ‘good guy’. I interpreted it as good verses evil and displayed this in my opening using props, actions and specific looks or emotions of the characters.

Although I did not apply other questions I asked such as locations, it was actually very useful as this focus on good verses evil lead me onto the question of how I could display this. I did further research of films that take on this idea and came across the path of James Bond films. This caused me to create the character of the female in every film known as the ‘Bond Girl’ who is portrayed as an attractive, glamorous and sophisticated love interest or sidekick.


To conclude I believe that I attracted and addressed my audience by providing an online survey to my targeted demographic, a recorded interview, an analysis of findings on Prezi and thorough online research. This all allowed me to spark and visualise ideas for my final piece tailored to my audiences preferences.

Evaluation Question 4

Who would be the audience for your media product?

I wanted to ensure my target audience could be as diverse and as large as possible, however I would have to apply it to people from the young adult stage in the life cycle and upwards. This is because the film includes narcotics, alcohol, drugs, gambling and mild violence I would rate the viewable minimum age to be 15 years or older.

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This is an age rating that is used in similar films of the same genre for example Pulp Fiction, Lucy and the television series Vinyl.

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My video is both applicable for men and women as the two characters are portrayed in a desirable way with their good looks and wealth.

To make my film content more applicable and interesting to viewers I utilised the information I received from my target audience survey on the website Survey Monkey. This was on the genre of crime, however I found it beneficial as it allowed me to apply personally sourced information from a similar genre to my own media product. This increased my target audience range and diversity.

The survey was taken by peers and was posted on a large range of social media platforms widening my range of results. I analysed these results on a Prezi website allowing me to visualise ideas tailored to these results.

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The results I received alerted me to focus on a contrast of good vs evil and villainous type characters, which I applied to my film opening.

I also conducted a target audience interview for a visual demonstration of the survey. I interviewed three media and film enthusiasts that varied in age and gender. The three interviewees were knowledgable in my genre and gave me useful information such as using ‘bad guys’ and a ‘hero’. This contributed to my final production where I casted villainous characters with a contrast between good and evil.

Evaluation Question 3

What kind of media institution might distribute your media product and why?

During the beginning of my journey to produce a film opening I explored and researched production companies and their designed idents for thriller films. By considering the genre I was able to relate and compare more closely  to my media product. Examples of these production companies are Focus Features, Sony Pictures, Warner Bros and Paramount Pictures. 

I explored the roles of production companies and discovered that they do a lot for the film, for example they organise the scheduling, post-production, production, budgeting, scripting, distribution and marketing. These are very important and must be conducted in a professional and organised manor to ensure the film can be produced to its best ability.


If chosen I would prefer to have my film produced by Warner Bros as it is one of the big six major American film studios that has produced thriller masterpieces such as ‘Inception’, ‘The Accountant’ and ‘The Man from U.N.C.L.E’. They have a very wide demographic that would attract and diversify my target audience. They have also produced a largerange of award winning and successful films meaning they would be very reliable and operate using very high standard methods.


Warner Bros is an idealistic film production company, however realistically it does not produce many low budget films similar to mine. If I was to actually produce this, initially I would mostly raise money through shares of the film and a Kick-starter or Go Fund Me Page.

Evaluation Question 2

How does your media product represent particular social groups?

After reviewing the results of my target audience survey and utilising the early stages of planning I came to the conclusion that the social group portrayed in crime films are mainly members of the police force or a spy to play the role of a hero or ‘good guy’ and criminals or drug dealers as villains.

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Although my target audience survey was about a crime genre I found it particularly useful to relate to my media product as it allowed me to diversify and increase my demographic.

I was able to apply this to my film opening by exploring the roles of good verses evil and analysing specific answers from my survey for example casting a drug dealer or spy. In my opening I use typical spy outfits seen in thriller films such as suave suits and provocative dresses. I also experimented with scenes of narcotics.

I decided to cast two mature adults, male and female. These two people have both professionally modelled and acted before so it meant that they were confident behind the camera. I dressed the female in a simple and seductive black dress with expensive rings and red lipstick to add element of danger to the female, which can sometimes be hard to portray. I dressed the male in a suit wearing a big watch. This allowed me to establish both of the characters wealth and sophistication, which was important as I was then able make a connection through the props of the dangerous lifestyle that accompany this wealth.



I decided that their stage in the life cycle,  mature adults, would be most appropriate as they needed to be old enough to be wealthy, but also not so old that they may be less youthful and risk averse.

Similar characters and outfits to these can be seen in action and spy and action thriller films,  for example James Bond and Jason Bourne:

Jason Bourne:

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James Bond:

Evaluation Question 1

In what ways does your media product use, develop / challenge forms and conventions of real media products?

I believe that my media product both strays from and abides by the typical conventions that are associated with the genre of thriller. This particular type of film relies on building suspense throughout that causes the audience to tense and anticipate what is next. After a lot of research I found that the majority of thriller films achieve this by manipulating sound, camera and editing techniques. This is further controlled by the props, narrative, font and locations of the production.

There are a range of different types of film openings in the thriller genre, most with a strong narrative. Although my product has no obvious narrative, due to the location being a studio and the lack of speech, a subtle story line can be displayed by the chronological order of the props that are introduced. For example at the start we establish the characters and then after forty seconds the drugs and alcohol appear and then slowly so are the guns. This is not a conventional narrative technique, however it introduces an insinuation that the characters are associated with wealth and non ethical activities such as gambling, narcotics and alcohol. Therefore my media products strays from those of typical thrillers that have a solid narrative opening with speech and establishing shots of the locations, which can be seen in film openings such as ‘Taken’, ‘Get Out’ and ‘Jason Bourne’.

I filmed my opening in a professional studio which allowed me to capture clear and crisp shots in a controlled environment. This is different to usual thriller film openings where a strong narrative can be used, as discussed before, however this can also be seen in openings that rely heavily on effects, such as many of the James Bond films, for example ‘Spectre’ and ‘Gold Finger’. Therefore in my opening I abide by some types thriller film openings by shooting in a studio.

In my film opening I use many props, which allow me to provide hints and ideas to the audience about the narrative of the film but also connections between the characters and these props. My products features close up shots of dice, drugs, poker chips, alcohol, guns and a dealer disk from a gambling set. All together I aimed to imply the dangers of such activities with wealth. ‘Casino Royale’ is an example of using props to make insinuations throughout by following a theme of playing cards. James bond shoots his way through imagery of moving cards accompanied by the song lyrics ‘Arm yourself because no one else here will save you The odds will betray you’.

The props I have used are very typical and common in a thriller film opening shown by media products such as ‘Jason Bourne’ and the constant appearance of guns, therefore my video complies with these conventions.

Jason Bourne film opening using guns:

My film opening using guns:

I used a simplistic white font to display the names of the cast and crew, which can be seen in many thriller film openings as they are conventionally fast paced so an easy to read font is required. Therefore in this way I have abided by the conventions of thriller film openings by using simplistic font that does not distract the audience.

My film opening font:

James Bond film opening font:

The song I chose for my film opening is very dramatic and compliments the genre of thriller very well. It has hard beats that allow me to cut clips in time with the music creating a smooth flow, but also tense opening with dramatic cuts. I also utilise silence at the beginning of the film with echoed footsteps that creates a tense scene with anticipation of whats to come. This is very typical for thriller films using a quiet scene that emphasises any other sounds and creates a climax of tensity. I also use diegetic sounds, for example a gun being cocked and wine being poured. This  reminds us and enhances the presence of certain features, in this case the props, which are an essential part of the narrative.

I used quick cutting of the footage in my film on time with dramatic music to enhance the tensity of each clip. I manipulated the speed of some clips for example speeding up footage where movement would be more dramatic and when accompanied by a sharper movement. I also slowed down some clips, for example the poker chips falling and ricocheting of one another, to emphasise the kinetic energy and the effect of the collision creating underlying meaning representing the two characters lives.

The overall theme would be focused on crime and the associated danger of wealth and greed. This can be seen in a lot of thriller genre films for example The Boiler Room, Wall Street, Arbitrage and In Time.

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